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Here in Europe no one
seems to notice neither how important a role salespeople
have always played in the development of their nations’ economies
nor how the definition of a good salesperson has evolved
over the years. Today a good salesperson, whether he/she
goes door to door, face to face with recurring customers
or on the internet, understands his customer’s needs,
motivates them to purchase, understands his consumers and
in general, creates the conditions for the sale.
We know, however, that not all negotiations are successful and
that this failure is often due to lack of preparation on the part of
the
salesperson. He might not know enough about his customer, hasn’t
asked the right questions, isn’t able to effectively communicate
the benefits of his product or maybe just simply hasn’t successfully
created the need on the part of the customer to purchase.
Companies invest millions of euros or dollars in marketing, advertising,
communication, promotional campaigns, new products, the latest technology,
the in-store environment. They often times neglect the investment in
their most important resource; their salespeople. They forget the most
important link of the chain. They neglect the person who makes or breaks
the sale! Imagine a football club that hires the best coach, an exceptional
goalkeeper, great defenders and talented centerfielders, but pays no
attention to the quality of his forwards. Could they score? Perhaps.
But how many more goals could they score with great forwards?
Today’s market is full of competition and
products don’t
sell themselves. Times have changed. It’s no longer about distributing
products, but about selling. If customers are not stimulated and motivated
to buy, they go elsewhere. The salesman’s role has changed and
companies’ commitment to his success has become fundamental.
If you have people on the front line with customers, whether they are
shop-assistants or consultants, whether financial promoters or insurance
salesmen, car salespeople or real estate agents, your investment in
their training is vital to your company’s success. If we continue
to do the same things we have always done, we can only expect to get
the same results! Innovation is the key to success in today’s
marketplace.
If one speaks of innovation, one must demonstrate that he knows what
his talking about. We at Gobag have created an innovative and proven way
for you to improve your sales team’s performance. CANDID
CAMERA TRAINING
is just that; an innovative training method that provides you the capacity
to achieve immediate results!
It’s been proven and tested by companies in Italy and represents
the next
generation of sales training.
Don’t miss this opportunity to make the difference in your marketplace
before someone else does! |
Davide Malaguti
Amministratore Delegato |
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